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AUTEURS LECTEUR THEATRE

BRANDING | 2018 |

Création d'une identité visuelle multi-supports pour l'association ALT — Auteurs Lecteurs Théâtre. L'identité repose sur une forme polygonale réalisée à partir de 4 cubes. Cette forme, personnifiée par la disposition des lettres qui en font un visage, a une double lecture : celle d'un étrange personnage 2D ou d'une figure futuriste en volume. La composition de tous les supports de communication a été construite à partir des obliques du logo, à différentes échelles.

Logo design and a multi-format visual identity for ALT association— Auteurs - Lecteurs - Theatre. The whole identity is based on a 14-angles shape composed of four cubes in perspective. This shape, personified by the layout of the letters, allows a double reading creating a flattened strange caracter or a 3D futuristic figure. The obliques of the logo are present at different scales on all communication supports;

This association created in 2018 aimed to promote emerging playwrights through reading circles, encounters with authors, events showcasing musical or performative works as well as micro-editions. Between five and eight pieces were selected each year and entrusted to visual artists who laid out the inside of these editions through plastic illustrations and graphic design.

This association created in 2018 aimed to promote emerging playwrights through reading circles, encounters with authors, events showcasing musical or performative works as well as micro-editions. Between five and eight pieces were selected each year and entrusted to visual artists who laid out the inside of these editions through plastic illustrations and graphic design.

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